Our Founders

Steve Leber, Chairman/CEO, Founder

Steve Leber was the CEO of Leber Ventures and IPrime Health and Wellness, which are vehicles for incubating ideas and bringing them to market. He created and produced the first Aetna Infomercials and forged a partnership between Aetna and the Home Shopping Network to create and produce the first Direct Response Television program for the sale of insurance products in the U.S. He has also served as a Consultant to Aetna in its acquisition of 150, 000 new GROUP customers in New Jersey and is working with Anthem on new GROUP initiatives. As the Head of William Morris Agency Music, he personally represented, amongst other artists and groups, the Rolling Stones, Diana Ross, the Bee Gees and managed AC/DC, Aerosmith, the Scorpions and Michael Bolton. He also produced Beatlemania, Jesus Christ Superstar, the Moscow Circus in the US and the Teenage Ninja Mutant Turtles franchise. He is developing and producing the Broadway Musical, Warhol on Broadway, which is planned for its Broadway debut in 2026. At present, his main focus is on the launch of Mediflix.

Neil Braun, Founder

Neil Braun has served as President of the NBC Television Network, CEO of Viacom entertainment and President of Imagine Entertainment (Ron Howard and Brian Grazer’s production company). For more than twenty years he served on the Board of Directors, Audit and Governance Committees of IMAX Corporation and on the boards of multiple non-profit organizations. Immediately prior to the launch of Mediflix, Neil was Dean of the Lubin School of Business at Pace University. Neil went to the University of Chicago Law School and started his career as corporate attorney at Paul, Weiss in New York City. He leads the development and implementation of the Mediflix subscription level offerings.

Ron Berk, Founder

Ronald Berk graduated Georgetown University Law Center with a JD and NYU School of Law with a LLM degree. He practiced law for over 20 years representing Fortune 500 Companies such as General Motors Corp., Alcoa and Aetna. Starting in 1991, he founded and became CEO of 14 integrated companies that designed, manufactured and sold luxury goods in omni channel distribution in the US and in selected countries internationally. In 1996, he founded a marketing company that specialized in selling product on Direct Response Television producing shows on QVC and HSN that sold over $2.5 billion in products setting volume and productivity records through new and creative ways to market and merchandise goods on television.

Steve Scheffer, Founder

Steve Scheffer served for decades as President of HBO’s Film Programming acquiring all the movies for HBO and Cinemax from the major studios and independent producers (including HBO financed theatrical productions), overseeing distribution of HBO original programming such as The SOPRANOS and SEX and the CITY and overseeing HBO’s home video operations. Previously, he held executive positions at Columbia Pictures, MGM, Allied Artists and Polydor Records.

Our Advisors

  • Phil E. Stieg, MD, PhD

    Neurologist

  • Fatima Cody Stanford, MD, MPH, MPA

    Obesity Specialist

  • Reed Tuckson, MD, FACP

    Insurance, Black Coalition

  • David Rhew, MD

    Chief Global Medical Officer, Microsoft